You knew this was coming…

U.S. Trademark Application, Serial No. 78641350, filed June 1, 2005 for…


For use in association with “Knitting and sewing supplies namely: Knitting kits, sewing kits, knitting needles, sewing needles, seam rippers, tracing wheels, measuring tapes, rulers, scissors, magnetic seam guides, mugs, knitting instructions, sewing instructions, patterns, fabric, pre-cut material, thread, buttons, webbing, pin cushions, thimbles, marking pencils, hangers and pins” and “Printed materials, namely patterns for sewing, knitting, and crochet, greeting cards and printed instructional books and manuals on sewing knitting, DIY, and crochet.”

The owner? Sew Fast/Sew Easy, of course. Here are excerpts from the photographic specimens showing use of the mark:

That tape measure is from the photograph you see here. The other thing is a printed workbook.

The application claims that first use of the mark occurred in 1998. It was only last month that their website had been altered to offer “Stitch & Bitch”-marked merchandise for sale online (with an ampersand, yes, not the word “and”), but for all I know, it was available in-store since the last decade.

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10 Responses to You knew this was coming…

  1. Johanna says:

    I think everyone is getting pissed over this SFSE thing for nothing. I have designed stuff and would definitely defend it if it was trademarked.

    People are pissed because rumors are going around that SFSE is bullying them. On the contrary, I have only seen ridiculous and petty comments from the knitting community on this issue following rumor after rumor. As a knitter, I can honestly say that our team is being a little petty.

    Being a NYer, I can honestly say business is business in the big apple. And Mikey K, Aren’t you in Minnesota?

  2. mikey k says:

    i took a lot of classes at SFSE. i stopped because Elyssa is insane and i couldn’t take it anymore. it’s a small not very profitable business. that being said, i am an avid knitter and i can’t believe they are pursuing this. i saved all my materials from the classes and not a one says “stich and bitch”

  3. janie says:

    I have never seen plain product on their site just kits. I would think that the products were sold in their store before they were on the web.

  4. Shannon says:

    I wonder if the trademark office knows about — showing how recently those items went up would be an amusing point to make for Stoller’s lawyers!

  5. j. says:

    Oh, look, the link works now (the link on the guestbook page for licensing inquiries didn’t function before).

  6. JC says:

    Actually, if you look at their site, they now want to license merchandise . I certainly hope Debbie and her publishers are ready to jump on all this.

  7. j. says:

    The inconsistency isn’t helpful, put it that way. It *does* make it seem like they’re just trying to cover the field.

  8. jo in ottawa says:

    So what happens now? Do other folks that use that or similar have to object to the application? This thread has been interesting and I’m learning a lot but…

  9. Diana says:

    You know I just noticed on the page you linked to, they’re using *every* known variation of Stitch & Bitch.

    They have “Stitch and Bitch”, “Stitch N Bitch” and “Stitch & Bitch”. Wouldn’t/Shouldn’t they use their trademark for consistency & branding?


  10. Diana says:

    Jeez, looks like someone is doing a fast coverup to try to expand their trademark. Reminds me of when a trademark holder contacted me (I’m a web designer) to tell me to cease & desist allowing a client (who I hosted) to use a domain similar to their ‘trademark’. The domain had been in use/purchased prior to his trademark application, the business name (which the domain was based off of) had been in use for at least a year prior to the site being contracted for.

    The guy eventually went away, after threatening legal action against me (not my client, lol) when I told him he needed to contact the site owner or provide his lawyer’s contact info.

    The guy was a bully, who thought because I was a girl, I’d back down crying and pull my clients site, which would have resulted in loss of income for my client…and him suing me. I think not. :P