This just in: Lion Brand taps into knitting zeitgeist

Did you ever want to publish a meme, but… louder?

Simple. Instead of blogging the most popular hits and search terms used to reach your website, issue a press release.

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10 Responses to This just in: Lion Brand taps into knitting zeitgeist

  1. Kimberly says:

    3c, LB doesn’t necessarily have a large market share because they are good or deserving of it. They have it because they’re cheap and easy to find. (And they must have a killer profit margin.) Until I moved to NYC, I did not know yarn stores existed that sold other brands. I just thought they had some weird choke hold on the market.

  2. Amie says:

    I don’t know why, but I’m laughing at this scenario.

  3. Carrie says:

    McDonald’s is hugely popular; does that make it good? :)

  4. 3c says:

    [responding to the comments to-date more than to the blog entry]

    Er, when y’all get uppity and talk about ‘bad’ yarns and ‘bad’ patterns — um, Lion is in business, so aren’t you really talking about the ‘bad’ taste in patterns and yarns that seems to sell to a big segment of the market with similar ‘bad’ taste in patterns and yarns? If it was a product that had no appeal in the marketplace, it wouldn’t sell.

    Not quite my taste in yarns or patterns either, but business is business — and demand is demand. But I’m not sure the seller is at fault (yeah yeah, we could discuss ‘push’ vs. ‘pull’ marketing if you want — but why bother…).

    Yeah, we all have ‘better’ taste than Lion anything or Red Heart sells. Then again, I think some of those ‘crap’ yarns are great values for what you pay for them, compared to boutique novelty crap or inflated prices for basics that a lot of companies are charging.

    What does the poncho thing tell you? What do their best-seller yarns tell you? That there’s a really big market out there you’re not in synch with :)

  5. caro says:

    I’m with Erika. A high ranking of ‘poncho’ for a search term speaks volumes about the brand and the website.

  6. Carol says:

    I’ll take a meme please.

  7. Erika says:

    The fact that Martha’s poncho is still #3 tells you all you need to know, really.

  8. Steph says:

    They really do want some market share eh? It would help if they made some decent yarns of course.

  9. Lola says:

    Umm. Okayyyy . . . I’m sure they have a few PR interns who are capable of putting together something like this.

  10. lorinda says:

    Geez, Louise.